The Power of First Impressions Is Described as

question 29

Multiple Choice

The power of first impressions is described as

• A)the recency effect.
• B)the primacy effect.
• C)the lasting effect.
• D)the impressionistic effect.
• E)the causal effect.

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Definitions:

Brand Equity

The value that a brand adds to a product or service, including the consumer's perception, experiences, and loyalty.

Trademark Office

A government office responsible for registering and protecting trademarks to ensure exclusive rights for brands and businesses.

Trademark Registry

An official database that contains registered trademarks and service marks, providing legal protection and ensuring the uniqueness of the mark.

Brand Equity

The value and strength of a brand in the marketplace, often reflected in consumer recognition, preference, and loyalty.