When Applying the “Elaboration Likelihood Model of Persuasion,” You Should

question 101

Multiple Choice

When applying the “Elaboration Likelihood Model of Persuasion,” you should

• A)analyze the audience's critical thinking ability and motivation before choosing the route to persuasion.
• B)choose the route you are most comfortable using.
• C)use humorous stories and celebrity endorsements regardless of the kind of audience you are addressing.
• D)realize that both the central and peripheral route of persuasion lead to temporary attitude change.
• E)None of the above.

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Definitions:

Job Attitudes

The feelings, beliefs, and thoughts that employees have about their jobs.

Employee Behaviour

The actions and conduct of individuals within an organizational setting, influenced by the organizational environment.

Expectancy Theory

A motivational theory suggesting that an individual's motivation is based on their expectation that effort will lead to performance and performance will lead to desired rewards.

Sales-Based Commissions

Sales-based commissions are payments made to employees based on the volume or value of sales they generate, typically a percentage of sales revenue.