Psychological ReactancTheory Explains Why

question 26

Multiple Choice

Psychological ReactancTheory explains why

• A)ethos is the most powerful form of proof.
• B)there are two "routes" to persuasion, depending on how able and willing an audience is to process a message.
• C)telling an audience what not to do can produce the exact opposite reaction.
• D)multiple persuasive messages may be needed to produce change in listeners' attitudes and behaviors.
• E)slogans imbue the products with the positive qualities which, over time, become embedded in audience members' minds.

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Definitions:

Subject Line

A brief line that summarizes the content or purpose of an email or letter, designed to grab the recipient's attention.

Content Specific

Refers to information or material that is relevant and focused on a particular subject or theme.

Non-Instantaneous

Referring to events or processes that do not happen immediately but occur over a period of time.

Email

A technique for sending digital messages over the internet or various computer networks.