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Purchase Decision
The process of evaluating and deciding which product or service to buy based on various factors.
Product Shift
Changes in a company's product lineup, often involving the introduction of new products or the discontinuation of existing ones, to adapt to changing market demands or strategic focuses.
Customers' Needs
Refers to the requirements and desires of consumers that a company aims to fulfill with its products or services.
Buying Center
A group of individuals within an organization who are responsible for making purchase decisions, often involving members from different departments to ensure diverse perspectives.
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