Which of the Following Publications Would Be Most Appropriate for Educators

question 7

Multiple Choice

Which of the following publications would be most appropriate for educators to consult for information that would be most helpful in evaluating a test manual?

• A)Standards for Educational and Psychological Testing
• B)test critique electronic files
• C)Tests in Print
• D)test publishers' catalogues

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Definitions:

FABs

Features, Advantages, and Benefits; a sales and marketing technique that highlights a product's features, explains its advantages, and outlines the benefits it offers to the potential customer.

Marketing Plan

A strategic document outlining a company's advertising and marketing efforts for a specified period, including goals, target markets, and initiatives.

SELL Sequence

A sales technique involving Showing features, Explaining benefits, Leading into advantages, and Letting the customer respond.

Business Proposition

An offer or proposal made by one business to another, detailing how a particular product or service can meet the latter's needs.