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The Alternative Hypothesis, Denoted by H1, Represents the Opposite of the Null

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The alternative hypothesis, denoted by H1, represents the opposite of the null hypothesis and is believed to be true if the null hypothesis is found to be false.


Definitions:

Prospect

A potential customer or client who has been identified as fitting a target market or demographic but has not yet made a purchase.

Mental Steps

The cognitive processes or stages one goes through when solving a problem or making a decision.

Purchasing Decision

The process of evaluating and choosing among alternative products or services to fulfill a need or desire.

Selling Process

A series of steps taken by a salesperson to persuade potential buyers to purchase a product or service, from initial contact to closing the sale.

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