Holiday Inn Would Like to Estimate the Satisfaction Level of Its

question 43

Multiple Choice

Holiday Inn would like to estimate the satisfaction level of its customers. A sample of 25 hotels were selected and the customers at these locations were asked to rate their experience on a scale of 1- 10. Based on this sample data, Holiday Inn will draw a conclusion about the satisfaction level of their customers. This is an example of using _______ .

• A)descriptive statistics.
• B)inferential statistics.
• C)qualitative data.
• D)secondary data.

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Definitions:

Demonstration

An action or process of showing the capability or features of a product or service to a potential customer, often part of a sales presentation.

Initial Impression

The first and immediate perception or judgment formed about something or someone.

Creative Imagery

Visual content generated through artistic and imaginative skills to convey messages or ideas.

Rapport

A positive relationship characterized by mutual trust, understanding, and agreement.