Bridgestone Would Like to Estimate the Average Tread Life of a Particular

question 35

Multiple Choice

Bridgestone would like to estimate the average tread life of a particular brand of automobile tire. Fifty customers who have purchased this tire are sampled and asked about the tread life of their tires. This is an example of using------ .

• A)qualitative data.
• B)inferential statistics.
• C)descriptive statistics.
• D)secondary data.

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Definitions:

Imports

Goods or services brought into one country from another for sale or use.

Exports

Goods or services produced in one country and sold to buyers in other countries, contributing to a nation's economy and corporate revenue.

Glocalization

The process of firms standardizing their products globally, but using different promotional campaigns to sell them.

Marketing Strategy

A long-term plan designed to achieve a company's marketing goals by understanding customer needs and creating a clear positioning for the product or service.