A Marketing Manager for a Textbook Publisher Meets with a Group

question 56

Multiple Choice

A marketing manager for a textbook publisher meets with a group of several students who are paid to discuss what they like and dislike about their textbooks. This method of gathering data is known as------- .

• A)surveys
• B)direct observation
• C)experiments
• D)focus groups

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Definitions:

ASVAB CEP

The Armed Services Vocational Aptitude Battery Career Exploration Program, a comprehensive career exploration and planning program available to high school and post-secondary students.

Holland Codes

A theory of careers and vocational choice based on personality types, defined by John L. Holland.

Differential Aptitude Battery

A test designed to measure specific types of mental abilities and aptitudes.

Differential Aptitude Test

A standardized test designed to measure specific abilities and predict academic and career success.