A Marketing Research Employee Randomly Selects Adults in a Shopping

question 64

True/False

A marketing research employee randomly selects adults in a shopping mall and asks them what type of car that they drive. This is an example of using direct observation to collect data.

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Definitions:

Nudging

A concept in behavioral economics that involves subtly guiding choices and behaviors through indirect suggestions and positive reinforcements without restricting freedom of choice.

Influence Behaviour

involves affecting or changing how someone acts or decides, typically through persuasion or example.

Providing Information

The process of sharing relevant and valuable data or insights with stakeholders to aid understanding or decision-making.

Bruce Philp

A recognized figure in branding and marketing, known for his insights on consumer culture and brand identity.