Examlex
A respondent to a survey indicates that she drives a Ford Taurus. This is an example of qualitative data.
Attitudes
An individual's enduring evaluations, feelings, and behavioral tendencies towards objects, people, or concepts.
One-Component Model
A conceptual model focusing on one aspect or component of a phenomenon to understand or predict outcomes, often simplifying complex processes.
Attitude
An attitude is a psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.
Balance Theory
A psychological theory proposing that individuals strive for consistency among their beliefs, attitudes, and sentiments.
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