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Intensive Distribution
A level of distribution density whereby a firm tries to place its products and services in as many outlets as possible.
Administered Vertical Marketing System
A coordinated marketing system among participants at different levels of the supply chain, managed by one dominant member without formal ownership.
Corporate Vertical Marketing System
A coordinated marketing strategy where a single company controls multiple levels of production, distribution, and sales within its supply chain.
Contractual Vertical System
A formal arrangement between firms at different levels of the supply chain, governed by a contract, to coordinate their activities.
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