The Value of the Applicability of Results from a Laboratory

question 49

Multiple Choice

The value of the applicability of results from a laboratory study conducted by I-O psychologists depends on _.

• A)the use of college students as subjects
• B)the similarity between the situations in which they were obtained and the present situation
• C)the use of workers as subjects
• D)the amount of control available to the psychologist

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Definitions:

Consumer Group Profiling

The practice of categorizing consumers into groups with similar characteristics for marketing purposes.

Psychographics

Refers to the study and classification of people according to their attitudes, aspirations, and other psychological criteria, especially in market research.

Demographics

Describing a population according to selected characteristics such as age, gender, ethnicity, income, and occupation.

Cultural Beliefs

Cultural beliefs are shared ideas and values that are socially inherited and influence the behavior and practices of a group of people.