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results when there is a disparity between job demands and the employee's values and expectations.
Market-product Grids
Market-product grids are analytical tools used to identify and analyze market segments and product offerings, aiding in strategic planning and marketing decisions.
Industry Trends
Patterns or movements in an industry over time, which can indicate shifts in consumer behavior, technology, market demand, or regulatory environments.
Strategic Marketing Process
A methodical approach that involves planning, executing, and managing marketing strategies and tactics to achieve business objectives.
Marketing Schedules
Plans outlining the timing and frequency of marketing activities and campaigns.
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