Ernest Dichter Used Freudian Psychoanalysis to Analyze Consumer Behavior

question 29

True/False

Ernest Dichter used Freudian psychoanalysis to analyze consumer behavior.

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Definitions:

Primary Color

A base color that cannot be created by combining other colors in the color spectrum, usually red, blue, and yellow in traditional color theory.

Discriminate

to distinguish or differentiate between things or people based on certain criteria, which can be both positive, such as recognizing differences, and negative, leading to prejudice.

Saturation

The point at which a substance can no longer absorb or dissolve another substance, or in qualitative research, the stage at which no new information is obtained.

Chromatic

Relates to colors or the property of color, often used in the context of chromatic aberration in lenses or chromatic scales in music.