In Contrast to Previous Research, Knutson, Ricks, Wimmer, Prelec, and Loewenstein

question 63

True/False

In contrast to previous research, Knutson, Ricks, Wimmer, Prelec, and Loewenstein (2007) found that changes in brainwave patterns in reaction to a product provided any guidance on what other products a person might like.

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Definitions:

Path Analysis

A statistical technique used to describe the directed dependencies among a set of variables.

Multivariate Analysis

A set of statistical techniques used to analyze data that involves more than one variable, understanding the effect and relationships among them.

Discriminant Analysis

A statistical technique used to classify observations into predefined categories based on several predictor variables.