How Effective Are Banner Ads on the Web

question 24

Multiple Choice

How effective are banner ads on the Web?

• A)Significant
• B)Insignificant
• C)Undetermined
• D)Counterproductive

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Definitions:

Decision-making Process

The cognitive process of selecting a course of action from among multiple alternatives, often involving a sequence of steps from identifying a problem to implementing a solution.

Strategy

A plan of action designed to achieve a particular goal or series of goals within competitive situations or under conditions of uncertainty.

Informal Social Relations

Informal interactions and connections that occur in society outside of formal institutions and structures.

Rosabeth Moss Kanter

An influential American academic specializing in business management practices, particularly around change management and organizational behavior.