Physiological Measures Are Ineffective in Measuring Advertising Effectiveness

question 18

True/False

Physiological measures are ineffective in measuring advertising effectiveness.

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Definitions:

African American

An ethnic group in the United States with partial or total ancestry from any of the black racial groups of Africa.

Color Blindness

A visual deficiency in distinguishing certain shades of color, typically resulting from genetic factors affecting the cone cells in the retina.

Socioeconomic Status

A social standing or class of an individual or group often measured as a combination of education, income, and occupation.

Ethnic Background

Refers to an individual's cultural heritage, traditions, language, and customs based on their ancestry or country of origin.