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Shock appeals are more effective than negative appeals.
Collective Unconscious
A concept in Jungian psychology that refers to the part of the unconscious mind which is shared among beings of the same species and contains archetypes.
Personal Unconscious
A term in analytical psychology referring to all information that is present within an individual's mind, but not consciously acknowledged.
Preconscious
The part of the mind that contains thoughts and feelings that are not currently in consciousness but can be accessed.
Subconscious
The part of the mind not fully accessible to conscious thought but affecting behavior and emotions.
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