Proposed That Consumer Behavior Could Be Conditioned

question 55

Multiple Choice

proposed that consumer behavior could be conditioned.

• A)Sigmund Freud
• B)Walter Dill Scott
• C)Lillian Gilbreth
• D)John B.Watson

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Definitions:

Anal Stage

The second stage in Freud's psychosexual development theory, focusing on toilet training and control issues, leading to traits of orderliness or messiness.

Psychosexual Development

Freud's theory of childhood stages of development, each characterized by an erogenous zone that is the source of a child's psychosexual energy.

Sexual Fantasies

Imaginative thoughts or daydreams about sexual activities or desires, which can serve various psychological purposes.

Unconscious

The part of the mind that contains thoughts, memories, and desires not within the realm of current awareness.