The Premise Underlying the Use of Surveys in Consumer Research

question 92

Multiple Choice

The premise underlying the use of surveys in consumer research is that _.

• A)most people will reveal their feelings to the researcher
• B)people must be offered an incentive to respond
• C)surveys are not useful
• D)none of the above

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Definitions:

First Amendment

The first addition to the U.S. Constitution, guaranteeing freedoms concerning religion, expression, assembly, and the right to petition.

Misleading

Providing false or inaccurate information that causes someone to believe something that is not true or does not present the full truth.

Equal Protection Standard

The Equal Protection Standard is a constitutional principle that requires states to treat all individuals within its jurisdiction equally under the law, particularly in terms of the administration of justice and legislative actions.

Rational Basis Test

A standard of review used by courts to evaluate laws and governmental actions to ensure they are reasonably related to a legitimate government interest.