Researchers Used a Flip of the Coin to Assign Participants

question 9

Multiple Choice

Researchers used a flip of the coin to assign participants to view either a one-minute public information video about the environment or a control video of the same duration that showed only highlights of entertainment news .The researchers then observed how many participants in each group deposited small water bottles (which they had been given at the outset) into the recycle bin as opposed to an adjacent trash bin .This research involves a(n)

• A)Observational study
• B)Randomized experiment
• C)Quasi-experiment
• D)Natural experiment

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Definitions:

Market Trends

The general direction in which a market or the preferences of consumers are moving over time.

Early Majority

A category of consumers that gather more information and spend more time deciding to make a purchase than innovators and early adopters.

Early Majority

A segment of consumers adopting new products or innovations just before the average person, following the innovators and early adopters.

Consumer Adoption Process

The stages consumers go through in accepting and becoming loyal users of a new product or service, including awareness, interest, evaluation, trial, and adoption.