The Concept or Trait That We Seek to Measure Is

question 8

Multiple Choice

The concept or trait that we seek to measure is called

• A)Measure
• B)Construct
• C)Dimension
• D)Indicator

---

Definitions:

Strategic Edge

The unique advantage a company gains over competitors by implementing effective strategies that leverage its strengths or market conditions.

Marketing Advantage

The competitive edge or superiority a company has over its rivals in attracting and retaining customers.

Marketing Mix

A set of actions, or tactics, that a company uses to promote its brand or product in the market, typically encapsulated by the four Ps: Product, Price, Place, and Promotion.

Warranties

Legal guarantees provided by manufacturers or sellers assuring the quality and reliability of a product and promising repair or replacement within a certain period in the event of a defect.