Quantitative Research Focuses on Variables

question 8

Multiple Choice

Quantitative research focuses on variables .In contrast, qualitative research often focuses on

• A)Cases
• B)Emotions
• C)Words
• D)Variation

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Definitions:

Contribution Margin

The difference between the sales revenue of a product and its variable costs, used to cover fixed expenses and contribute to profits.

Incremental Analysis

A decision-making technique that evaluates the financial consequences of making one more unit of a product or entering a new market.

Relevant Costs

Those costs and revenues that differ across alternatives.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance premiums.