Examlex
Kappa is used
Increased Awareness
A heightened state of knowledge, consciousness, or understanding about a particular issue, phenomenon, or aspect of one's environment or self.
Mortality
The state of being subject to death; often used in statistics to refer to the rate of death within a population.
Peripheral-Route Cues
Aspects of a message that are not directly related to the content but can influence an individual's attitude change, such as the attractiveness of the speaker.
Central Route Processing
A method of persuasion that involves deeply processing the content of a message, focusing on the arguments and evidence presented.
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