A Researcher Has Found That His New Measure Designed to Assess

question 22

Multiple Choice

A researcher has found that his new measure designed to assess the conceptual variable of "exoticism" correlates about +.85 with an existing measure designed to assess "unusualness." The researcher needs to worry about the __________ of his measure.

• A) random error
• B) measurement bias
• C) face validity
• D) discriminant validity

---

Definitions:

False Consensus

The tendency to overestimate how much other people agree with our own beliefs, behaviors, and attitudes.

Desirable Characteristics

Qualities or traits that are considered attractive, valuable, and sought-after in individuals or items.

False Consensus Effect

The cognitive bias that leads an individual to overestimate how much other people agree with them or share their beliefs and behaviors.

False Uniqueness Effect

The tendency to underestimate the number of other people who share one’s most prized characteristics and abilities.