About Half of the Items on a Likert Scale Should

question 46

Multiple Choice

About half of the items on a Likert scale should be reversed scored in order to

• A) create an ordinal scale of measurement.
• B) control for acquiescent responding.
• C) reduce self-promotion.
• D) prevent the participant from guessing the research hypothesis.

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Definitions:

Cross-Cultural

Pertaining to or considering the differences and similarities among various cultures, often used in research or studies.

Mate Selection

The process by which individuals choose a partner based on a variety of factors, including social, psychological, and physical attributes.

Social Status

The position or rank of a person or group within the social hierarchy.

Parental Investment Theory

A theory suggesting that the amount and type of investment parents make in their offspring are determined by the benefits and costs to their own evolutionary fitness.