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If r =1.00, then
Objective Attributes
Features or characteristics of a product or service that can be quantitatively measured.
Subjective Attributes
Characteristics of an object, service, or product assessed based on opinions, feelings, and experiences rather than objective measures.
Unbiased Purchase Decision
A buying decision made by consumers based on objective information and without undue influence from marketing or personal biases.
Product-rating Organizations
Independent bodies that evaluate and rate the quality, safety, or performance of various products and services.
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