IBM Follows a Niche Service Provider Approach in the Information

question 23

True/False

IBM follows a niche service provider approach in the information technology arena by selling computer hardware, providing staff to run the hardware and support the software at your location, providing help-desk support, and so on.

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Definitions:

Creative Brands

Brands that are distinguished by their innovative approaches in marketing, design, and engagement with consumers, often leading to a strong brand image.

Incremental Innovation

Refers to gradual and continuous improvements made to a product or service over time to enhance features or efficiency.

Brand Driven

Refers to businesses or strategies that prioritize brand development and management as a core component of growth and success.

Share Leaders

Companies or brands that hold the largest market share within a particular industry, often seen as the dominant players or benchmarks.