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What Is Southwest Airlines' Value Proposition? What Are Some Key

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What is Southwest Airlines' value proposition? What are some key elements of its business design?


Definitions:

Japanese Tourists

Visitors from Japan who travel to other countries for leisure, business, or other purposes.

Flexible Exchange Rates

A system where the value of a country's currency is allowed to fluctuate according to the foreign exchange market without direct intervention by the country's government.

U.S. Dollar

The official currency of the United States, widely used as a standard of exchange in international markets and as a reserve currency worldwide.

Income

The money received by a person or entity for labor, services rendered, investment returns, or other sources during a specific period.

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