As Customers Gained Access to a Wide Array of Competitive

question 47

Multiple Choice

As customers gained access to a wide array of competitive offerings, power began to shift toward the __________.

• A) suppliers
• B) competitors
• C) customer
• D) employees

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Definitions:

Brand's Position

involves the unique place a brand occupies in the minds of consumers, distinguishing it from competitors in terms of attributes, benefits, or values.

Re-launching

The act of reintroducing a product, service, or brand to the market with significant updates or changes to its presentation, formulation, or positioning.

Refreshing

The act of renewing or reviving something to make it more interesting, engaging, or up-to-date.