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Competitive success depends on how well a company, and its supply chain, adapts to new_________ demands.
Primary Research
The collection of new data through direct investigation, such as surveys, interviews, or experiments, tailored to a specific research question.
Netnography
A qualitative research method that analyses the behavior of individuals on the Internet, using online observations and interactions as primary data.
Ethnographic-Based
Relating to or based on the systematic study of people and cultures from the perspective of the subject being studied.
Surveys
Research tools that collect data from a specific group of people using a series of questions to gather information on opinions, behaviors, or characteristics.
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