Satisfying Customer Needs Is Not the Job of the Marketing

question 52

Multiple Choice

Satisfying customer needs is not the job of the marketing department alone. It is
the task of the entire supply chain, sometimes called a __________ by customer focused
marketers.

• A) contingency
• B) business
• C) organization
• D) demand chain

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Definitions:

Shareholders

Individuals or entities that own one or more shares of stock in a corporation, giving them partial ownership of the company.

Traditional View

A perspective or approach that is based on customs, beliefs, or practices that have been handed down from past generations.

Matrix Corporation

A complex organizational structure that combines functional and product departments in a dual authority system.