The First Step in the Cycle of Customer Satisfaction Is

question 68

Multiple Choice

The first step in the cycle of customer satisfaction is to get into the mind of the customer to identify customer __________ and __________.

• A) products, processes
• B) people, products
• C) needs, desires
• D) goals, objectives

Explain the process of decision-making within teams, including the collection, evaluation, and action on information.

Understand the basic concept of Maslow's hierarchy of needs and its relevance to motivation.

Recognize the difference between higher-order and lower-order needs as proposed by Maslow.

Explain the progression principle and its implications for need satisfaction and motivation.

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Definitions:

Local Optimization

Focusing on improving or optimizing a specific part of a system or process, without necessarily benefiting the system as a whole.

Pull Data

Accurate sales data that initiate transactions to “pull” product through the supply chain.

Vendor-managed Inventory

A supply chain initiative where the supplier is responsible for managing and replenishing inventory based on agreed levels at the customer's location.

Vertical Integration

The strategy of extending a company's operations within its value chain, either backwards into producing raw materials or forward into distribution and sales.