Good Marketing, Advertising, and a Sharp Web Site Can Sell

question 55

True/False

Good marketing, advertising, and a sharp Web site can sell a product with little apparent value.

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Definitions:

Commensurability

The principle or quality of being measurable or comparable in a certain way, especially with respect to values or units.

Utilitarianism

An ethical theory that posits that the best action is the one that maximizes utility, often defined as maximizing happiness and reducing suffering.

Preferences

The likes, desires, or choices a person has, which influence their behavior and decision-making, often considered in economics, psychology, and ethics.

Justice

The principle of moral righteousness and fairness that governs individual behavior and societal laws.