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question 46

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Fill in the Blank(s)
-At the heart of the new product development process is the__________ cycle.


Definitions:

Counterbalanced

A method used in experiments to minimize the effects of order in the presentation of stimuli by varying the sequence among participants.

Conditions Presentation

The method or order in which experimental conditions are presented to participants in a study.

Latin Square

A statistical design used in experiments to control for two confounding variables, arranging treatments in a square matrix.

Order Effects

Potential changes in participants' responses due to the sequence in which experimental materials are presented.

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