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The Transformation from a Functional Organization to a Process-Driven Company

question 11

True/False

The transformation from a functional organization to a process-driven company is challenging under the best of circumstance. One of the biggest hurdles is the uncertainty introduced by the transformation.


Definitions:

Marketing Mix

A set of controllable marketing tools—product, price, place, and promotion—that a company uses to produce a desired response in the target market.

Inbound Logistics

The activities related to receiving, storing, and distributing inputs internally needed for the production of goods or services.

Outbound Logistics

The process involved in moving products from the production facility to the end user or intermediary, such as transportation and warehousing.

Procurement

The process of obtaining goods or services, typically for business purposes, including selection, negotiation, and acquisition.

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