Fill in the Blank(s)

question 42

Short Answer

Fill in the Blank(s)
-A______________ is a capability of the company that is so good at that it provides the company a competitive advantage.

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Definitions:

Service

A provision of intangible benefits or assistance, such as consulting, maintenance, or support, to satisfy consumer needs.

Product Cannibalization

The reduction in sales volume, revenue, or market share of one product as a result of the introduction of a new product by the same producer.

New-Category Entries

Products or services that introduce a new category to the market, often requiring the creation of demand and consumer education.

Planned Obsolescence

A business strategy in which the obsolescence of a product is planned and built into it from its conception, ensuring that consumers will need to purchase new products.