Identifying Specific Customer Needs and Then Matching the Company's Promises

question 62

Short Answer

Identifying specific customer needs and then matching the company's promises and capabilities to those needs is the key to implementing a successful customer fulfillment strategy. Explain in detail a minimum of 3 of those typical customer needs.

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Definitions:

Marketing Strategy

A marketing strategy is a business's overall plan for reaching and converting potential customers into buyers of its products or services, utilizing resources to maximize market share and profit.

Guerilla Marketing

An advertising strategy that uses unconventional and low-cost tactics to promote a product or service.

Public Transportation

A system of various forms of transport provided to the public, including buses, trains, and subways, operating on fixed routes and schedules.

Theme Park

A large outdoor area designed with themed attractions, rides, and entertainment venues for visitors' enjoyment.