The Management of Creative World Notices the Staff Using Horizontal

question 20

Multiple Choice

The management of Creative World notices the staff using horizontal communication for sharing information. This type of communication generally takes place between

• A)coworkers at the same level.
• B)managers and coworkers.
• C)directors and management.
• D)coworkers of different levels.

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Definitions:

Outdoor Advertising

A form of advertising that reaches consumers while they are outside their homes, such as billboards, transit posters, and digital signage.

Exposure Time

The duration for which a target audience is exposed to a particular advertisement or marketing message.

Effective Coverage

In marketing, it signifies the extent to which a target audience is exposed to a campaign or advertisement in a meaningful way.

Advertisement Frequency

The number of times an advertisement is shown to the target audience within a specific period.