Salah and Eva Joined Ad, Inc

question 18

Multiple Choice

Salah and Eva joined Ad, Inc. at the same time in the business development department. Salah noticed Eva worked hard and her efforts were being noted by management. Because Salah was jealous of Eva's progress, he started spreading malicious rumors about her at work. What is Salah's behavior called?

• A)Workplace bullying
• B)Workplace conflict
• C)Workplace competition
• D)Workplace sensitivity

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Definitions:

Weak Economy

A state of an economy where there is slow economic growth, high unemployment rates, and generally poor economic performance.

Product Development

The creation and design of new products or improvements to existing products, from idea conceptualization to market launch.

Market Penetration

An indicator of how much a product or service has been sold or used, in relation to the overall potential market for it.

Positioning

The process of establishing a brand or product in the mind of consumers by differentiating it from competitors through marketing strategies.