Tess, a PR Professional, Was Asked to Conduct a Training

question 5

Multiple Choice

Tess, a PR professional, was asked to conduct a training session for the interns at her organization. When she began the presentation, the audience was very active. After a while, Tess started to use words and phrases that were commonly used in the PR industry. The audience lost interest in her presentation because they could not understand what she was trying to say. What did Tess do to make the audience lose interest?

• A)She did not use jargon carefully.
• B)She did not use concrete messages.
• C)She did not use precise words.
• D)She did not use concise phrases.

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Definitions:

Charity Bazaar

is a fundraising event organized to support charitable causes, often featuring goods for sale, entertainment, and food.

Availability Heuristic

A quick mental strategy that draws on the initial instances that spring to mind for someone when thinking about a certain topic, notion, strategy, or decision-making process.

Ungenerous Person

An individual who is not willing to give or share things, especially money, freely or in a way that shows kindness.

Subjective Utility

An individual's perceived value or satisfaction obtained from choosing a particular action, often used in economic and psychological models of decision making.