Emma Includes the Opinion or Description Offered by a Non-Expert

question 21

Multiple Choice

Emma includes the opinion or description offered by a non-expert who has firsthand experience in her speech. She is, in fact, using ________ testimony to make an emotional appeal to her audience.

• A)lay
• B)literary
• C)illustrated
• D)analogous

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Definitions:

Market Segmentation

Breaking down populations of people into groups, or target markets.

Marketing Strategy

A business's overall game plan for reaching prospective consumers and turning them into customers of their products or services.

Niche Marketing

Segmenting populations of people into smaller target markets.

Marketing Strategy

is an organization's comprehensive plan to reach prospective consumers and turn them into customers of their products or services.