Examlex
The goal of middle level theory is to:
Emotional Engagement
The emotional connection a consumer develops with a brand, influenced by marketing communications and customer experiences.
Self-Identification
The process by which individuals define and understand themselves based on their own perceptions and beliefs, often expressed through affiliations, interests, and values.
Cultural Competence
The ability to understand, appreciate, and interact with people from cultures or belief systems different from one's own.
Production
The process of creating, manufacturing, or putting together products or content, often on a large scale.
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