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A. V. Kidder (1886-1963) demonstrated that potsherds are archaeologically important because they can provide evidence of:
Evolution of Marketing
The progression of marketing strategies and methodologies over time, adapting to changing consumer behaviors, technological advancements, and market dynamics.
Relationship Marketing
A marketing strategy that focuses on attracting, maintaining, and enhancing customer relationships.
Production Orientation
A marketing strategy in which the firm focused on efficient processes and production to create quality products and reduce unit costs.
Sales Orientation
A business approach that focuses on selling as many products as possible, prioritizing sales volume over the satisfaction or needs of the customer.
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