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Novel phenotypes may arise when
Dynamically Continuous Innovations
Innovations that represent a moderate change to an existing product that requires a slight change in consumer behavior.
Discontinuous Innovations
Innovations that create a significant change in consumer behavior or revolutionize the way a market functions, often by introducing a completely new product or service.
Continuous Innovations
Ongoing, incremental improvements and updates to products or services, intended to maintain competitiveness and address evolving customer needs.
Test Market
A geographic region or demographic group used to gauge the viability of a product or service in a larger market by analyzing consumer response before a full-scale launch.
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