Examlex
The MASTERY approach
Emotional Appeal
A persuasive technique that targets the emotions of the audience to elicit a desired response or action.
Sensory Details
Descriptions that appeal to the five senses (sight, sound, touch, taste, smell), enhancing the vividness of communication.
Direct Mail Letter
A marketing strategy that involves sending a physical letter or advertisement to a targeted list of addresses to promote a product, service, or event.
Postscript
An additional remark or message added to the end of a letter or document, often denoted by "P.S."
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