Examlex
When college women hear that men do better on the type of test that they are about to take,
Usage Rate
The frequency at which a consumer uses a product or service over a specific period, indicating their level of engagement or reliance on it.
Loyalty
The quality of being faithful to commitments or obligations, often used to describe customer behavior and the likelihood of continued patronage or support.
Strategic Fit
The alignment between an organization's strategic goals and the resources and capabilities at its disposal to achieve them.
Target Market
A specific group of consumers at which a product or service is aimed, characterized by shared demographic or psychographic traits.
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