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Since the Market Return Represents the Expected Return on an Average

question 101

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Since the market return represents the expected return on an average stock, the market return reflects a certain amount of risk.As a result, there exists a market risk premium, which is the amount over and above the risk-free rate, that is required to compensate stock investors for assuming an average amount of risk.


Definitions:

Salable Products Services

Products and services that are appealing to consumers and capable of being sold in the marketplace.

New-product Development Process

The series of steps from idea generation to market launch that companies follow to create and introduce a new product.

Business Opportunities

Opportunities in the market where products, services, or business practices can be introduced or improved for potential profit and growth.

Screeningevaluation

An initial assessment process to determine the viability, risk, or worthiness of a project or candidate.

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