Which of the Following Statements Is CORRECT

question 101

Multiple Choice

Which of the following statements is CORRECT?

• A) The shorter a project's payback period,the less desirable the project is normally considered to be by this criterion.
• B) One drawback of the payback criterion is that this method does not take account of cash flows beyond the payback period.
• C) If a project's payback is positive,then the project should be accepted because it must have a positive NPV.
• D) The regular payback ignores cash flows beyond the payback period,but the discounted payback method overcomes this problem.
• E) One drawback of the discounted payback is that this method does not consider the time value of money,while the regular payback overcomes this drawback.

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Definitions:

Customer Relationship Management

A strategic approach to managing a company’s interactions with current and potential customers, typically involving the use of technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

B2B Marketers

Marketers who specialize in creating and implementing marketing strategies for transactions between businesses, as opposed to transactions between businesses and consumers.

Demographic Data

Statistical information about the characteristics of a population, such as age, gender, income, and education, used for market analysis.

Personalize

Tailoring a product, service, or experience to meet the specific needs or preferences of an individual customer.